Course Name: Integrated Marketing Management

Course abstract

The course provides a good foundation on the essentials of Marketing Management required in the fiercely competitive Indian Market. It covers : Marketing function; Marketing concept; Relationship with other functions; Relevance; Marketing environment; Markets; Consumer; Buyer behaviour; Market segmentation; Marketing Planning; Marketing mix; Product policy; New products; Product life cycle; Pricing; Distribution; Advertising and promotion; Marketing organization; Sales forecasting; Management of sales force; Marketing control


Course Instructor

Media Object

Prof. R. Srinivasan

Prof. R.Srinivasan,Emeritus Professor with the Department of Management Studies, Indian Institute of Science. He holds a doctoral degree in Management (Fellowship Program) from the Indian Institute of Management, Bangalore after basic degree and post-graduate qualification in Engineering. He had his post-doctoral training in the University of Leeds, U.K. He has more than 39 years of experience in both academia and industry, having served in some of the reputed organizations in the country like Tata Consulting Engineers (TCE), Administrative Staff College of India (ASCI) and National Institute for Training in Industrial Engineering (NITIE). He has served on the board of several assisted companies. He is a visiting faculty and examiner in many reputed institutions in the country. He has more than 200 publications in leading international and national journals and has authored 9 Books. He is also a recipient of a number of awards, notably the International Statistical Institute Award (1983) and the Colombo Plan Award (1989). He has the distinction of contributing to Advertising in India in the Reader Advertising Worldwide by Springer International, Germany (2000). He has been invited to serve on the panel to develop International Technology Indicators by the Georgia Institute of Technology, Atlanta, USA, for 2002-04, 2005-2006 and again for 2007-08. His paper on Developing Measures to Assess the Extent of Sustainable Competitive Advantage Provided by Business Process Reengineering was adjudged as the Best Paper in the annual conference of International Academy of Business and Economics (IABE) at Las Vegas, USA, October 2003.
More info

Teaching Assistant(s)

No teaching assistant data available for this course yet
 Course Duration : Jan-Mar 2022

  View Course

 Enrollment : 14-Nov-2021 to 31-Jan-2022

 Exam registration : 13-Dec-2021 to 18-Feb-2022

 Exam Date : 27-Mar-2022

Enrolled

Will be announced

Registered

Will be announced

Certificate Eligible

Will be announced

Certified Category Count

Gold

Will be announced

Silver

Will be announced

Elite

Will be announced

Successfully completed

Will be announced

Participation

Will be announced

Success

Elite

Gold





Legend

Final Score Calculation Logic

Enrollment Statistics

Total Enrollment: 1905

Assignment Statistics




Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.