Course abstract
Human beings have basic needs that they fulfill by making transactions in the market. Transactions mostly in the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Additionally, the present course also looks at various psychological factors that shape the behavior and actions of the consumer in the global market.
Course Instructor
Naveen Kashyap
Naveen Kashyap, Ph.D is as Associate Professor of Psychology at the Indian Institute of Technology Guwahati. His research interests are sleep and human cognitive processes. Dr Kashyap has been teaching courses like cognitive psychology, introduction to psychology, consumer psychology, advance cognitive process and research methodology to UG and PG students of IITG Guwahati for the past 10 years.More info
Teaching Assistant(s)
Course Duration : Aug-Sep 2018
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Enrollment : 18-Apr-2018 to 06-Aug-2018
Exam registration : 25-Jun-2018 to 28-Aug-2018
Exam Date : 07-Oct-2018
Enrolled
2834
Registered
339
Certificate Eligible
241
Certified Category Count
Gold
7
Silver
0
Elite
143
Successfully completed
91
Participation
54
Success
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Category : Successfully Completed
Elite
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Category : Elite
Gold
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Category : Gold
Legend
>=90 - Elite + Gold
60-89 - Elite
40-59 - Successfully Completed
<40 - No Certificate
Final Score Calculation Logic
- Assignment Score = Average of best 6 out of 8 assignments.
- Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Consumer Psychology - Toppers list
Top 1 % of Certified Candidates
Top 2 % of Certified Candidates
Top 5 % of Certified Candidates
Enrollment Statistics
Total Enrollment: 2834
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Assignment Statistics
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