In present time of intense global competition, customers are demanding more and more variety, with better quality and service at lowest cost. This means that in order to be successful, firms need to develop supply chain strategies and logistical capabilities that serve the needs of their customers whilst maximizing overall profitability. All supply chains, in order to function properly, must focus on the huge opportunity that exists in their analytics. Specific objectives: On successfully completing this course you will be able to: • Understand the importance of the basics of Business Analytics and Optimization • Understand the importance of the basics of Supply Chain Analytics and Optimization • Analyze the level of uncertainty associated with the supply of products and services to targeted customer segments and justify the choice of a supply chain strategy and its fit with competitive strategy. • Explain the role and applications of Descriptive Analytics in a Supply Chain • Explain the role and applications of Predictive Analytics in a Supply Chain • Explain the role and applications of Prescriptive Analytics in a Supply Chain • Learn the basics of Modeling through R Language
Dr. Rajat Agrawal is a member of faculty (Associate Professor) at Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee. He is associate faculty member at Center of Excellence for Disaster mitigation and Management and Center of Excellence for Transportation Management, IIT Roorkee. He administers various initiatives of IIT Roorkee in the field of IPR, incubation and entrepreneurship in different capacities.Dr. Rajat is a visiting fellow to Copenhagen Business School, Copenhagen, Denmark. His area of interest is Production and Operations Management including Supply Chain Management, Manufacturing Strategy and World Class Manufacturing. He has guided twelve Ph D thesis in these areas and published papers in journals of Emerald, Sage, Springer, Taylor and Francis, Elsevier, and Inderscience. He has more than 60 research papers in refereed journals and more than 25 research papers in refereed conference proceedings.
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